Category: Back in the Game

Back in the Game #52: End of the Game

Back in the Game #52: End of the Game

It’s been a year, so break out the Boyz to Men as Thacher reaches the end of the road on his return to the comics world. What has he learned and where do we go from here?

Back in the Game #51: Double Their Pleasure

Back in the Game #51: Double Their Pleasure

Marvel has figured out how they’re going to get back to being the number one publisher. All they need to do is make you buy twice as many books as you already are! Hey, wait…where are you guys going?

Back in the Game #50: The Burden of Salesmanship

Back in the Game #50: The Burden of Salesmanship

With all the talk going around about cancelled books and pre-ordering comics, Thacher takes a look at who pre-ordering really helps and why it’s not the magic cure-all some would like it to be.

Back in the Game #49: Digital, Reloaded

Back in the Game #49: Digital, Reloaded

Digital comics are making leaps and bounds with more publishers going line-wide with same-day digital releases and some even experimenting with lower prices for digital editions and releases before print.

Back in the Game #48: Second Verse, Same as the First

Back in the Game #48: Second Verse, Same as the First

Optimism pays off. After last week’s upbeat musings the sales numbers for October (and the second month of the DC relaunch) were released and it looks like we may have this whole industry turning in the right direction.

Back in the Game #47: Let Them Eat Shortcake

Back in the Game #47: Let Them Eat Shortcake

In a world where Strawberry Shortcake can beat Wolverine, anything is possible. There’s a lesson to be learned here (and it’s not about baking).

Back in the Game #46: Minding Everybody's Business

Back in the Game #46: Minding Everybody’s Business

With more Marvel staffers being let go despite the publisher’s continued profitability the internet has zeroed in on the company and Thacher begins to ponder: How much information is too much?

Back in the Game #45: New York Comic-Con

Back in the Game #45: New York Comic-Con

What better way to spend a weekend than to decide to hit up the second largest comic and pop-culture convention in the country? Despite having a great time, Thacher learns there are ups and downs of going to “The Big One.”

Back in the Game #44: The Real Questions

Back in the Game #44: The Real Questions

In the wake of all manner of creative changes at DC, it’s time to remember that there’s larger business concerns affecting the comic marketplace, and those are going to affect the industry sooner than we think.

Back in the Game #43: The High Price of Success

Back in the Game #43: The High Price of Success

With September over, Thacher takes a look at his pull list in the wake of DC’s immensely successful relaunch and sees the cost of there being too many good comics…and how that may not be the best thing in the world.

Back in the Game #42: Fandom, Heal Thyself

Back in the Game #42: Fandom, Heal Thyself

There’s a lot of discourse about comics out there, the problem is a lot of it sucks. When did we decide that a difference of opinion was a capital offense?

Back in the Game #41: Starting Points

Back in the Game #41: Starting Points

With all the first issues going around this fall Thacher takes a look at what he thinks makes for a good one and if these books are living up to that.

Back in the Game #40: What a Bunch of Sellouts

Back in the Game #40: What a Bunch of Sellouts

With DC announcing huge swaths of sold out comics from this week and last, it’s important to keep in mind what that means and why we still need to tread cautiously.

Back in the Game #39: Front-Line Retail

Back in the Game #39: Front-Line Retail

On the front lines of the DC relaunch are comic retailers across the country. For good or for ill, they hold the fate of many a comic fan in their hands.

Back in the Game #38: Cautious Optimism

Back in the Game #38: Cautious Optimism

This week Thacher takes an optimistic look at some of the things DC is doing to sell their relaunch, despite the missteps they may have already had.

Back in the Game #37: Head of a Pin

Back in the Game #37: Head of a Pin

With news of the Atomic Comics chain closing, Thacher takes a look at what happened to them and his own anxieties about the tenuous state of the comic industry.

Back in the Game #36: The Marvel Method

Back in the Game #36: The Marvel Method

This week Thacher defends himself from those that consider him a Marvel hater, talking about some of the reasoning behind their expanding lines and new #1’s.

Back in the Game #35: Buying Comics the Vulcan Way

Back in the Game #35: Buying Comics the Vulcan Way

It’s time to change up how Thacher buys his comics, and that means taking pointers from his famous, pointy-eared friend.

Back in the Game #34: To Trade or not to Trade...

Back in the Game #34: To Trade or not to Trade…

This week Thacher contemplates the merits of trade waiting in a comic publishing industry that treats every story as one-size fits all.

Back in the Game #33: San Diego News Roundup

Back in the Game #33: San Diego News Roundup

Thacher takes a look at some of the high and low-lights from this year’s San Diego Comic-Con, and darn it if the news doesn’t make him want to buy some more comics.

Back in the Game #32: A Fanboy's Work Is Never Done

Back in the Game #32: A Fanboy’s Work Is Never Done

Sometimes being a comic fan feels like a lot of hard work.

Back in the Game #31: Event Scorecard

Back in the Game #31: Event Scorecard

With Flashpoint and Fear Itself at their halfway points, Thacher takes a look at both events, how well they’re doing and what they mean for their respective companies.

Back in the Game #30: Spoiled Rotten

Back in the Game #30: Spoiled Rotten

This week Thacher tries to reason out why companies think spoiling books ahead of time is a good idea, what lessons we all learned from the death of Captain America and why we need more than this to survive as an industry.

Back in the Game #29: Closer Look at the "New 52"

Back in the Game #29: Closer Look at the “New 52″

This week Thacher takes a deeper look at some of the news and information that’s coming out about the DC relaunch. Is it sunshine and roses, or things to make you go hmmmmm…?

Back in the Game #28: Mo' #1s, Mo' Problems...

Back in the Game #28: Mo’ #1s, Mo’ Problems…

In the wake of DC’s new publishing line Thacher re-examines his pull list with his best prognosticator hat on (and why you should too), and talks about the amazing ordering incentive Super-Fly announced for the “New 52.”

Back in the Game #27: Sound, Fury and the DC Relaunch

Back in the Game #27: Sound, Fury and the DC Relaunch

This week Thacher takes a look at what DC’s relaunch could be, should be and may be.

Back in the Game #26: Do More, But Different

Back in the Game #26: Do More, But Different

Six months into Thacher’s new comic lifestyle and things are finally settling in, even amidst big events…so why does he want even more?

Back in the Game #25: They Like You When You're Angry

Back in the Game #25: They Like You When You’re Angry

Tom Brevoort was asked recently which is worse: angry fans or apathetic fans? Thacher wanted the answer to surprise him, but it didn’t (it just made him a little bit of both).

Back in the Game #24: Flashpoints and Page Counts

Back in the Game #24: Flashpoints and Page Counts

FLASH FACT: Sometimes what you put on your pages in more important than how many of them there are, or even how much they cost.

Back in the Game #23: Free (from retail) Comic Book Day

Back in the Game #23: Free (from retail) Comic Book Day

Thacher is able to enjoy Free Comic Book Day for the first time since it’s become a big deal. What did he discover, and what should shops do to make the most of it?

Back in the Game #22: The End is the Beginning

Back in the Game #22: The End is the Beginning

With five series coming to an end this week, Thacher muses on how more comics should follow their example and how it’d lead to better stories and happier fans.

Back in the Game #21: Solicitation Shell Game

Back in the Game #21: Solicitation Shell Game

This week Thacher takes issue with the fast & loose “truthiness” of comic book solicitations. Is it all just harmless hype or is it calculated hyperbole designed to separate you from your money?

Back in the Game #20: Comics Will Break Your Heart

Back in the Game #20: Comics Will Break Your Heart

Jack Kirby wasn’t lying, they will. Especially when you’re trying to corral a pull list on a budget. This week Thacher looks at the changes crossovers are forcing him to make and what he’s going to do about it.

Back in the Game #19: Opt in or Opt Out?

Back in the Game #19: Opt in or Opt Out?

Two ways to handle your big company event tie-ins diverged in the wood…which path will Thacher take? Plus, did Fear Itself live up to his growing expectations?

Back in the Game #18: The Hardest Part

Back in the Game #18: The Hardest Part

This past week Thacher found himself having to play catch-up as too many books met too little money for the first time. What did waiting teach him (aside from the fact that he’s impatient?)